Often, designers do not pay due attention to typography when it is actually a crucial aspect, the choice of which usually changes the quality of design. Fonts are just as important to a website as images.
Can such a small thing as a font change the meaning of words or the whole design? Yes, It definitely can. The font can add a new level of understanding to the text and the meaning of the message. This can help you establish contact with the audience, form a brand and set the tone for the whole project. The wrong font can make the design flat, disjointed, or even give users the wrong idea about your brand. Now, with this knowledge, let’s look at some typography tips.
Why does one city feel different from another? Why Paris feels so different from Berlin? Although the answer to this question has been the subject of many books and includes many elements, including socio-economic moments, intercontinental conflicts, history and architecture. We will focus on one particular aspect that plays an important role in defining a city – the metro system.
Netflix has already released three seasons of the sci-fi series “Stranger Things”. Typography and visual branding are two reasons why you need to get involved in a repeatedly awarded television project.
We live among texts. We read books, newspapers, magazines, notice signs, billboards and inscriptions on fences. Every day, by reading texts and perceiving them by ear, we receive a tremendous amount of information. We can reason whether we like or not the sound of unfamiliar words in a foreign language or find mysterious patterns in the letters of an unusual script.
When the verbal body is not yet covered in graphic clothes: designers, illustrators, and typographers come to the rescue. They are responsible for the visual contact between the reader and the author.
